Hello. You’re that B2B SaaS marketer right?

Yeah, I thought I recognised you. 

What are you working on?

What’s that? “Whatever the sales team needs to close the next deal.” Huh.


It’s hard, right? The maniacal race to convert leads is an addiction for tech companies.

But such deal-driven focus means your B2B marketing often looks identical to that of your growing competitor set: complex, technical, product-led sales messages blurted into another whitepaper.

It’s self-sabotage: ‘fail to differentiate, blend in, become invisible’.

If this all sounds familiar, you need this book.


Boring2Brave is a community of leading marketers who are hellbent on proving that B2B marketing done differently can employ creativity to influence strategy and transform results.

Want to join us?