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IS RITSON RIGHT? DO WE REALLY NEED TO LIE TO GET A DECENT MARKETING JOB?  Two audiences within B2B organisations need to trust more in marketing in order to get more success from it.  The first audience is us, the B2B marketers. We should never stop figuring out how...

BRAVERY SPREADS – AND SO DOES COWARDICE

BRAVERY SPREADS – AND SO DOES COWARDICE

  BRAVERY SPREADS - AND SO DOES COWARDICE ‘Brave' is one of those notions you understand from the earliest moments of childhood.  I'm not referring to the use of the word 'brave' as used by parents trying to soothe a toddler that's fallen over. Instead I'm...

DO YOU SIT NEAR YOUR COMPANY’S ‘GSD’-ER?

DO YOU SIT NEAR YOUR COMPANY’S ‘GSD’-ER?

DO YOU SIT NEAR YOUR COMPANY’S ‘GSD’-ER? Beware anyone who spends a few seconds of every day telling everyone else: "I'm a 'get shit done' kind of person". It sounds appealing to have a 'get shit done' person on your team, right? Sadly, the description (like so much...

WINTER OF OUR DISSED CONTENT

WINTER OF OUR DISSED CONTENT

A senior brand marketer, sorting through all the content she’s downloaded this week... WINTER OF OUR DISSED CONTENT Nobody needs that next piece of content you're about to produce. No-one's waiting desperately for it. There's a Content Mountain. As marketers, we...

HAVE YOU EVER TRIED HIRING A LAZY PERSON?

HAVE YOU EVER TRIED HIRING A LAZY PERSON?

What kind of people do you hire as marketers? Discipline-based skills aside, are the character traits you search for, uniform across your business, regardless of department and function? If so, what are those character traits? I'm guessing most of us look for people...

WHEN YOU THINK YOU’RE HAN SOLO BUT YOU’RE ACTUALLY C-3PO

WHEN YOU THINK YOU’RE HAN SOLO BUT YOU’RE ACTUALLY C-3PO

Ask any human being of a certain age who, given the choice of C-3PO and Han Solo, they relate to more. Ask which one of the pair they'd prefer to be likened to. You already know the answer, right? It's the sexy, wise-cracking guy with a blaster that somehow makes a...

One for your 2021 reading list.

One for your 2021 reading list.

I'm writing a book. We need to develop and elevate the marketing function in B2B.  Ranting at bosses and swearing a lot over the past decade or so hasn't worked so, you know, a book seemed like the obvious next thing to do. The mindless treadmill of mediocrity...

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