Boring2BRAVE
Part manifesto, part case-study directory, part ‘how-to’ guide: the gutsy little website for B2B marketers looking to ‘10X’ their impact

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Boring 2 Brave
BORING2BRAVE
‘Boring2Brave’ the book is currently in the oven and won’t be fully cooked until June 2021. Other hungry B2B marketers have already pre-ordered their copy. Why should you do the same?
Uncovers the fault lines that has reduced B2B tech marketing’s clout and effectiveness and breaks down the route to reversing the shift
Details how you – regardless of your seniority – can earn the right to influence product, positioning and business strategy
Shares strategies for achieving internal buy-in for bigger, better and bolder ideas and campaigns
Highlights case studies and research to demonstrate the raw commercial value of brand and creativity in B2B marketing
Features candid, original interviews with leaders revealing how they grew in influence, boosted their impact and sent their profile rocketing
