Part manifesto, part case-study directory, part ‘how-to’ guide: the gutsy little website for B2B marketers looking to ‘10X’ their impact
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Boring 2 Brave
‘Boring2Brave’ the book is currently in the oven and won’t be fully cooked until June 2021. Other hungry B2B marketers have already pre-ordered their copy. Why should you do the same?
Uncovers the fault lines that has reduced B2B tech marketing’s clout and effectiveness and breaks down the route to reversing the shift
Details how you – regardless of your seniority – can earn the right to influence product, positioning and business strategy
Shares strategies for achieving internal buy-in for bigger, better and bolder ideas and campaigns
Highlights case studies and research to demonstrate the raw commercial value of brand and creativity in B2B marketing
Features candid, original interviews with leaders revealing how they grew in influence, boosted their impact and sent their profile rocketing
"We had a big job on our hands launching Simple into the UK and EMEA regions . Our technology was known in Australia but had no brand awareness here. I didn’t want a traditional channel-led strategy – some social media, events, PR and so on – instead, I wanted to work with someone who challenges the norm and this is where Mark shines. The bright intelligence and ideas coming out of Mark and his team are a cut above. You need any advantage you can get when trying to make noise in a new market. Our CEO and entire leadership team bought into him. That's the effect truly original thinking has on an organisation."
"Mark has an amazing way with words and a light-hearted personality that makes him great at what he does. When combined with his stellar networking abilities and a determination to get to the heart of an idea, he can be persuasive in almost supernatural ways."
VP Products, Incopro
"I had the pleasure of working very closely with Mark on a number of our most powerful campaigns. Mark combines serious strategic thinking in line with our product vision and market with the ability to roll up his sleeves and get it done. It's this level of energy and focus that I can attribute a lot of our growth - some of our most powerful campaign messages around the changing consumer were down to Mark's ability to understand the market and the customer. Not only a thinker and doer but someone who is able to command the room and run effective C-level customer forums."